We can help Entrepreneurs financially, but we can also provide
them with useful advice.
To reduce the failure rate in Enterprise start-ups, we
can help the entrepreneur starting out.
The best coach is the one who has already successful started up
an Enterprise, who has already gone through the challenges and
who can, with his/her advice, save the novice entrepreneur time.
The same approach could be applied to large Enterprise Transformations: we
should not hesitate to coach the project manager, so long as
this coaching is carried out, again, by someone who has
successfully managed large projects.

The story of George the Baker is made available under the terms of the
Creative Commons Attribution - NoDerivatives 4.0 International license.