Merging two identical enterprises is always is Culture shock: we know our
customers, our products, our hierarchy, our tools, our premises
and we struggle to become aware of another world. The merger
will be difficult anyway.
But the game is worth the candle if a complementarity exists that
strengthens both of the original entities. If the Offers are different, we can
think about having each entity sell both ranges in its
distribution network. We double the market potential.
If the territories are complementary, we can do the same thing.
If we choose to select and then generalize the best Operational Processes from each one, we can improve our overall productivity.
If we bring together the best Transformation practices to build a new Approach, we can gain in Agility.
The story of George the Baker is made available under the terms of the
Creative Commons Attribution - NoDerivatives 4.0 International license.