Know one's strengths and weaknesses


But what should we do with the information gleaned from social networks?

The Baker has identified his strengths (image of good food) and weaknesses (not much activity in his bakeries during meal times) well. But what should he do?

The Baker would be well advised to find a way of satisfying his customers' expectations in a domain where his strengths are useful and his weaknesses are not a great handicap.

The Baker analyzes his strengths and weaknesses objectively.

Some enterprises are pulled by the Customer, others by the Product (technology enterprises). The former first wonder about customer needs, the latter focus first on the Product and then look for a Customer... For them, know-how is key.

We cannot be the best at everything. Common sense has to lead the enterprise to position itself on markets where its qualities give it a competitive advantage and where its weaknesses will not hamper it too much. But that presupposes that we can clearly see our strengths and weaknesses.

As an Enterprise is only a Model executed by Resources, we have to analyze the whole Enterprise Model and its Resources, as they have been described earlier, to identify our strong and weak points.

To give some examples of questions:

External opinion is as important as internal opinion: customers and partners are the best source of information.

Once again, we feel that the biggest strength is the ability to reinvent ourselves quickly: what counts above all else is Enterprise Agility. On the opposite, whatever its current competitive advantage, the greatest weakness is not knowing how to change in time. Who would have believed, several years ago, that the likes of Kodak, Blackberry, Nokia, Sony, Peugeot... would have difficulties.

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